Media Bias Systemic and Rife

above: Rupert Murdoch- Absolute Power?

In this new article Tristan Ewins holds that Australia's monopoly media is widely encouraging fear and resentment of refugees to create a 'wedge' against Labor.  Change is needed to genuinely promote the principles of inclusive and democratic pluralism in the Australian public sphere.  A media-democratisation fund - equally empowering all Australian citizens - could be part of this picture... 

 

 

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Tristan Ewins, September 4, 2011

Reading Melbourne’s ‘Herald-Sun’ today this author was reminded of just how far the Murdoch media (and other media interests) have been willing to descend in order to destabilise the Federal Labor government in Australia.

The underlying implication is that those who wield real cultural power in this country by virtue of outrageous wealth will not tolerate Labor governments that attempt to introduce real Labor policies: that actually behave like real Labor governments. 

Labor is expected, ultimately, to ‘get the message’, ‘fall into line’ and then somehow we can continue with the charade of supposedly liberal democratic pluralism.  

Most commonly the behaviour of Australia’s right-populist  monopoly media has involved the cultivation of anger, fear, resentment and intolerance via various shades of spin, and sometimes outright lies. 

One core aim of this policy has been to fatally undermine Labor’s core working class electoral base.

 The means to achieve this include monopolisation of the print media market in Australia (approx 70% of the market is controlled by NewsCorp/Murdoch); a monopoly of the dominant tabloid market in many Australian states; and the dominance of broadcast media by concentrated interests willing to abuse their control to promote their agendas.

As this author has already noted on occasion: mildly redistributive elements of the proposed carbon tax have been consistently and repeatedly reviled as ‘class war’ in the Herald-Sun.  Individuals on well over $100,000 a year have been portrayed as ‘working class battlers’; and the government’s policies ‘an assault on aspiration’.

 Apparently, however, the flattening of tax scales, deregulation of the labour market, assaults on trade unions, and the dual phenomena of privatisation and user-pays – which see wealth redistributed from ‘battlers’ to the wealthy - ‘do not count as class war’ for the Herald-Sun, Daily Telegraph – and other vehicles of Murdoch propaganda.

Furthermore, the fiction of the ‘burden’ of any carbon tax is repeated like a mantra in the right-populist monopoly media; with rarely any recognition that the vast majority of revenue is pegged to be returned in one form or another to trade-exposed industry, to taxpayers, to consumers. The writers who beat up fear in this regard know very well the fiction they propagate: but apparently they are without conscience.

And today, on September 4^th 2011, there were another two prime examples of propaganda ‘Murdoch-style’ on pages 1, 8 and 9. 

 One headline proclaimed “Flying into Rage grounds refugees”. 

 Much of the monopoly media in Australia – in tandem with the Conservative parties – and especially Tony Abbott himself - has striven to dehumanise and vilify refugees. 

Again the intent has been to create a ‘wedge’ against Labor. 

 The monetary costs of detention, and on one occasion the cost of flying refugees to the funerals of their family members (after the Christmas Island shipwreck tragedy) have been portrayed as a ‘burden upon the taxpayer’. (not for a moment is recognition of their basic humanity allowed, with the sympathy this might engender)  And in today’s Melbourne Herald-Sun refugees who have been incarcerated in intolerable conditions – often for several years – were once more portrayed as ‘violent’.

 And yet there has been precious little mention of the violence of incarceration which has driven so many detainees to the point of self-harm – and on many occasions now even to suicide.  Rarely ever is the question put seriously: In a country of well over 20 million what ‘cultural threat’ are a few thousand refugees supposed to pose?

 Whatever flaws there have been in Labor’s asylum-seeker policies (and there have been many): so much of the monopoly media have chosen to portray the High Court’s recent decision on offshore processing as ‘yet another’ confirmation of the government’s ‘incompetence’; its ‘loss of authority’; its ‘instability’ – and as further cause for an early election. 

These themes have been systematically emphasised - again and again - by the likes of Andrew Bolt and Miranda Devine as a part of a deliberate tactic of destabilisation.  No doubt this has comprised part of a broader strategy by this country’s dominant media ‘billionaire puppet-masters’: Murdoch, Reinhart, Packer and others.  Such that Australia’s media is increasingly characterised by the kind of blatant abuse many thought only occurred in Italy at the hands of Silvio Berlusconi.

Underscoring this assumption: there has been precious little focus upon the accompanying consequence of the High Court’s recent decision that the legality of the Conservatives’ migration policies – and their long history of offshore incarceration and processing – is ALSO seriously in doubt. 

And outrageously: much of the right-populist monopoly media has tried to ‘play the refugee issue from both sides’ – painting ‘desert wasteland’ Nauru incarceration as the more ‘humane’ policy – with Shadow Immigration spokesperson Scott Morrison posing as the ‘staunch defender of human rights.’

Another Herald-Sun Article today (4/9/11, pp 8-9) epitomised the ‘quality’ of tabloid journalism in this country.  The article was presented under two titles: ‘Rudd’s Ambush’ and ‘One Moon, Two Fallen stars’.

 To begin, the authors emphasised the “dysfunctional state of the federal Labor Party”, reiterating the ‘official’ line intended to wear down confidence in Labor, and erode Labor’s core base -via ‘cultural attrition’ over the long term; and promote instability. 

This attempt at ‘spin’ was further emphasised with another suggestion that Kevin Rudd may be intending ‘another tilt’ at the Labor leadership; and with the contention that separate meetings between Rudd and Gillard with UN Secretary General Ban-Ki Moon were ‘unusual’. In reality such separate meetings might be considered ‘routine’; but nonetheless the ‘angle’ was played for all it was worth.

 That said: again the Herald-Sun attempted to ‘cover its bases’.  With some of the media having been willing to suggest the viability of a Rudd leadership-challenge to ‘revive’ Labor’s fortunes – but only so far as to create instability in the current context - again now the authors attempted also to prepare the ground to meet any such ‘new threat’. While  such rumours are intended to destabilise, Rudd himself ‘would ultimately have to be dealt with’ were they ever to ‘come to fruition’.  

Hence the quote printed from ALP parliamentarian Michael Danby that Rudd is “seemingly devoid of any lightness or humour”; and from other ‘sources’ that “there is…loathing at the prospect of Mr Rudd’s return” and “fear he could seek revenge.” 

 Finally: a brief and isolated quote from Gillard was represented in an attempt to maintain the fiction of balance and inclusiveness: 

“Every day between now and then I will be fighting for Labor values, for the things I believe in, for jobs, for education, for opportunity.”

But as usual this is but a ploy on the part of the Herald-Sun: which includes pretty much every day articles full-to-the-brim with prejudice, misrepresentation and spin: but with a token sentence or two at the conclusion of their articles – to maintain credibility as ‘serious journalism’.  The token nature of such quotes is reinforced by the failure of Herald-Sun journalists to develop them fully: such that they could be interpreted and read as substantial and convincing perspectives.

 So what should Labor conclude from all this?

 To begin Labor needs itself to recognise the increasing tendency that liberal pluralism in this country is becoming nothing but a convenient legitimising fiction.  As is the accompanying fiction that billionaire media proprietors ‘do not intervene’ in the editorial policies of their ‘assets’.

 Just as when - for whatever reason - Channel Ten seemed to be ‘going against the trend’ - adopting a moderately and relatively leftist profile – multi-billionaires Murdoch, Reinhart and Packer intervened. Almost overnight the political profile of the network began to change.  Right-populist writer Andrew Bolt was given his own program; and employed regularly in other contexts as a political and social commentator.   While direct intervention has not been proven surely it seems a credible supposition.

The direct cultural power of big capital was also underscored by the earlier scuttling of the original ‘Rudd era’ ‘Resource Super-Profits Tax’ (RSPT); assaulted by a massive media propaganda campaign by the mining giants to destroy the policy and ‘send a clear message to Labor.’   Somehow the threat of an investment strike has been internalised alongside the fiction of liberal and democratic pluralism – despite the fact that the one is in contradiction with the other.

 The original Resource Super-Profits Tax could have rectified this nation’s “two speed economy”; diverting some windfall mining profits (from the natural resources belonging to all Australians) to bolster superannuation, and support manufacturing, tourism and education.  This at a time when a high Australian dollar is ‘supercharging’ mining industry profits; but undermining other exports. (that is, industries that between them employ many times more people than the mining industry)

At the time other areas of industry would not break the ‘united front of capital’ against any impositions; but surely the crisis is now so pronounced that this must again be questioned.

In the face of such abuses for Labor the challenge is to turn the fiction of liberal and democratic pluralism in Australia’s public sphere into a reality. 

 Attempts to promote media-diversification would no-doubt be (ironically) depicted as ‘assaults on free speech’.  But the tendency towards monopolisation in Australian media – and the abuse of that power - is itself an assault upon the inclusiveness of our public sphere.  And such inclusiveness is itself a precondition for genuine democracy.

Labor has nothing to lose at this point by going ahead with a full media enquiry.

 But in the process the government must be careful not to reproduce the same kind of abuses as those they would be seeking to challenge.  Rules regarding “fit and proper” people to own media could set a dangerous precedent.  Today the power of wealth contracts and shackles the public sphere: backed by state recognition and enforcement of the ‘rights’ that accompany wealth.  But EXCESSIVE or inappropriate state regulation of media could also set a dangerous precedent which could ‘come back to haunt’ the Left; providing a pretext for ideological censorship. 

The aim of a media diversification policy ought to be the creation of an inclusive and pluralist public sphere.  This is not compatible with the domination of the industry by a handful of billionaire puppet-masters. Nor is it compatible with the monopolisation of sectors of the industry – for instance the tabloid market in Melbourne where the Herald-Sun has no real competition.  (and in the broader market has a readership of about 1.5 million as compared with ‘The Age’ with a “Monday to Friday readership average of 668,000” – source: Wikipedia)

 Cross-ownership laws need to be tightened and effective monopolies broken up. 

 Certainly that would be a start.

 We need at least two major players in every significant market: effectively representing a wide and inclusive spectrum of viewpoints.  This includes more specialised markets: for instance whether we speak of tabloids or broadsheets.

 But we need a more pro-active policy as well.

To that end: a ‘media-democratisation fund’ could be a visionary solution to the question of representative and inclusive media in this country. 

A fund – perhaps $5 billion to begin at a very rough estimate– could be established and then distributed equally in the form of non-tradeable shares – to all eligible Australian voters regardless of personal wealth. (ie: as a right of citizenship) Shareholders would then be encouraged – and a framework established – for them to organise their investments collectively, equally and democratically in new media intended to create genuine diversity and inclusion of perspectives and viewpoints. 

All profits would be returned to the scheme to be reinvested: the motive being diversification and inclusiveness – not private financial gain.  This would not be an effective expansion of the state sector, however: as all citizens would have individual rights to determine their investments as equal and private shareholders.

 But to achieve the end of real and effective diversification – a real shift of cultural power – and in favour of diversity and inclusion - the scheme would need to apply in the billions - or at least hundreds of millions.  A ‘token’ scheme would not achieve that.  (Pls note again, though: I am providing only very rough estimates here as the author does not have access to such modelling as to accurately determine what would be necessary)

Maintaining and bolstering existing public media such as ABC and SBS undertakings: and ensuring a genuinely pluralist, participatory and inclusive outlook in these – would also serve these crucial ends.

If we’re serious about liberal pluralism: about democracy and inclusion – the time has come for change.

Election Fiction versus Political Reality

above: the author, Justin George

In this article, Justin George considers the shallowness of discourse surrounding the 2010 Australian Federal Election.  Spin and trivia overshadow political substance, obscuring the narrowness of choice between the main parties.  But regardless, rather than counselling resignation the author calls for mobilisation and hope.


by Justin George

The vacuousness of the current Australian election is the culmination of several trends that have been shaping and directing Australian politics over the last 15+ years.

From the time of the ALP brokered ‘Accord’ between unions and business to allow for the introduction of Hawke and Keating’s free market reforms, to the push to the right and conservatism of the Howard years that resulted in a jingoistic and antiquated form of nationalism and political dialogue, Australian politics and political parties have drifted to the right of the political spectrum for the last twenty or more years.

The ‘wilderness’ years of the ALP during the Howard reign, saw it completely shake itself of any meaningful remnants of its past as a worker’s party. To share power in modern Australia requires appealing not to working class interests or improving the daily lives of the majority of the population, but to ensure and secure the wealth, privilege and power of those at the top-Corporate Australia.

Both the ALP and LNP have moved away from their traditional, ideological bases. The disconnect of the ALP from any meaningful popular working class base is mirrored by the trade unions themselves as both have sought power over true representation.

The Liberal Party under Howard moved away from the principles of classical Liberalism, where concepts of freedom, justice and minimizing the intervention of government in people’s lives emerged from a rich theoretical heritage, to a Liberalism that serviced the economic realm solely. This was combined with a social conservatism that abandoned Liberal notions, outside of economic policy, completely.

The result has been a politics in Australia that is firmly framed by the right, with a two party dominated system where both parties rely upon and pander to business for financial support to replace the lack of meaningful popular bases within the country.

In a feedback loop, each party has moved more to ensure business support and funding. The further disconnected they have become from traditional bases, the further their reliance on business has become. This in part also explains why both parties have needed to embrace the rhetoric of populist politics to camouflage their policies’ true benefactors.

All of this has been driven by the current corporate media environment we see in Australia today. In this environment only two companies own and control all the nation’s major newspapers and television stations. The result, here, is that only one nationally available newspaper is published - run by billionaire Rupert Murdoch. Murdoch’s media empire spans the globe reflecting his rightwing, neoliberal position via a cynical form of crass populism.

As media ownership becomes concentrated and as people’s spare time becomes more pressed, the pressures on politics and media are to strip away meaningful debate. Exploration of ideas, of policies and their merits, are forsaken in favour of sound bites, catchphrases and the more entertaining clash of personalities.

The economic structure of corporate media also drives this process. A focus on profit rather than providing a public service to the population drives the current media model. A general rejection of intelligent and challenging programming that does not assume a lack of intelligence on behalf of its audience has seen a rise in sensationalist and vacuous news and current affairs coverage that appeals to the lowest common denominator.

The dumbing-down of news, and particularly politics, to a circus - a real life soap opera of personalities - makes for splashy headlines and easy to produce but highly rating television segments and news programs. This strategy is designed to increase audience ratings - which then enable television stations to sell advertising time or space at higher rates. This facilitates - for the right price - the meeting of a captive audience to a company’s particular product or service.

Politics then becomes another profitable media extravaganza: cheap to produce and to market, but yielding excellent returns. Finding or developing a political narrative rather than political content and meaning becomes the primary focus. In this manner we see elections being a clash of personalities and special interest stories: of Julia Gillard’s husband; of Tony Abbott’s sporting pursuits; the drama of Kevin Rudd being pushed out of office- the ‘who said what to whom’. If a narrative line plays itself out, or a more exciting or controversial narrative can be found then the story changes quickly and like Orwell’s memory-hole the previous issues or stories are quickly forgotten.

It is this framework that politics and political parties - especially during an election - pander to. Rather than challenge the reduction of important issues and ideals to mere soap, political parties cater to it.

Hence we have ‘Moving Forward’ vs ‘Real Action’. Hence we have debates so heavily scripted that the purpose of having a debate is itself lost. This is visible in both parties’ policies, especially the craven and ugly narratives being played out regarding asylum seekers, immigration and all the fears and resentment it carries. Policies like that attract headlines and vocal support from Murdoch’s lackeys and shoulder shrugs or mild handwringing from the Fairfax media.

This corporate media environment facilitates the appearance of difference between the parties. By removing the need for meaningful difference, news media helps enable the appearance of difference via its soap opera narrative coverage. In another cyclical process, the shift of Australian politics towards the right has also driven the media to find stories and divisions where few actually exist. As the parties become similar on what matters, media coverage spends more time on the remaining superficial differences.

Both the ALP and LNP are parties of business: only the degrees vary. To compete, the ALP moved to the right. Now out of power, the LNP has found it necessary to move even further to the right. In an attempt to not be undercut, the ALP, with Gillard at the helm, has sought to trend its policies even further to the right again.

The ALP seeks to mask its politics with an appearance of concern for ‘working families’ and the like. The Liberal-National coalition isn’t restricted by such niceties. The fundamental policy and ideological substance shared by the two remains the same.

The lack of difference then sees debate centring on how much, if any, tax should be placed on the mining industry. Or which market driven response to climate change is preferred. Or who can be the most ruthless to desperate people arriving from war-torn countries.

The debate is not on whether the market is fundamentally flawed in addressing climate change, which is an effect of the wasteful inefficiencies of the market that now threaten environmental collapse.
The debate does not centre on whether the mining industry should be nationalized with public control deciding how profits are distributed for public benefit.

The debate does not centre on the fact that our military, or our allies, are directly responsible for the destruction that forces people to flee their homes in leaky boats.

Such a politics would require principles and courage, a respect for democratic notions.

The mining tax ‘furore’ especially demonstrates the increasing vulnerability of our meagre democratic processes to big business and media manipulation. The modest attempt by Rudd Labor to cut into mining companies’ profits, and therefore their power, was responded to by an industry threat to remove the government from power via a 200 million dollar media assault.

This highlights how all parties involved pursued their own interests and forgot about the Australian people. The ALP kowtowed to the mining lobby, avoiding a campaign against it during an election year. The mining companies obviously were seeking to maintain their exorbitant profits, not caring about the environmental and other costs that come from practices. The media not only received a situation that could be easily framed into an appropriate narrative, it also was happy to receive the money from the mining companies for the advertising space to protest against the tax.

The difficulty of a principled, truly democratic and participatory Australian politics emerging is thus evident. If introducing substantive changes that seek to shift power from corporate Australia back to the Australian population were introduced it would face challenges much greater and widespread than witnessed with Rudd’s mining tax.

It is in this manner that both parties are parties of corporate Australia. To challenge their masters would see them removed from political power either from without or from within as we have seen recently. The result then is an interconnected race towards a hollow democracy lacking in real choice or democratic participation, driven by image instead of substance.

However, just as the problem is a web of interrelated issues, potential solutions also rely upon addressing these interconnections. Addressing the corporate strangle hold on Australian politics involves in the short term refusing to participate in the two party system. Voting for independently funded parties helps undermine the two dominant parties’ power base. If third parties are successful, election reform and parliamentary reform could bring about an end of the two party system in favour of proportional systems such as those in Europe where a range of political actors shape policy rather than merely two.

Media ownership reform is needed. Australia has the least diverse media ownership in the world. TV and newspapers provide a vital role in educating and informing people about what is happening in their society, a vibrant media means a healthy democracy.

Reject sensationalist news media. Turn it off or don’t purchase it. Demand meaningful content, and support small independent operations that provide critical information about those in power. Democracy means informed citizenry.

In the longer term, corporate, market economics must be seen for what it is- inherently anti-democratic, environmentally unsustainable and unreformable. Our economic, political and media realms all need active popular participation, with processes that engage people, facilitating democratic input and direction on how we organize our lives, how we make decisions, the principles that guide those decisions and the media that reflects, questions and analyses those decisions.

Further, we need a politics that addresses the needs of a majority of the population; and that seeks to empower the population; engaging them in the political process rather than one designed to create apathy and cynicism.

It is easy to be cynical in the modern world. To do so often feels like rebellion, but it merely masks an acceptance - and thus a complicity - with the world as it currently stands, and those small few who benefit from it. Elections remind people of this reality: of how little say we have in the current workings of power.

That, however, can be changed in both the short and long term. It requires demanding more from those in power; critically engaging in politics; rejecting cynicism in favour of principles such as democratic participation, equitable outcomes, and sustainability.

In doing so, Australian politics still holds potential be filled with substance: such as to improve and enrich our lives rather than maintaining the current state of popular disillusionment. In promoting popular mobilisation and hope: a better world remains possible.


Justin George is a PhD candidate at the University of Melbourne and Participatory Society Advocate. His writing can be found at http://www.zcommunications.org/zspace/movingpast

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